Fred started working with Eye to Eye in 2010, when he led two successive Taproot Foundation marketing grants that set in place the current brand strategy, key messages, name, and visual identity/logo. In July 2015, Fred expanded his involvement with Eye to Eye, becoming the Director Of Marketing And Communications, actively managing the brand and its growth. As an award-winning, multi-platform brand builder with over 20 years of experience, Fred has created and implemented growth strategies for blue chip and emerging organizations. His portfolio of nonprofit organizations includes Eye to Eye, Easter Seals, the New York League of Conservation Voters, National Geographic, Careers through Culinary Arts Program, and The Family Center. Select for-profit organizations include Citibank, Samsung, ABC Entertainment, Showtime Networks, MTV, Banana Republic, Anne Klein, and Ray-Ban.
Fred grew up in New York City and received a B.A. from NYU in Art History and History. He lives with his daughter, Natalie, in New Jersey.
"Nothing great was ever achieved without enthusiasm."
— Ralph Waldo Emerson
WHY THIS WORK IS IMPORTANT TO ME
"As a father, brother, son, former husband, and friend, I am intimately connected with people who face the challenges and advantages of dyslexia and LD / ADHD. I am passionate about creating a world where all learners are empowered to find success in school and in life. I have discovered that I myself am most likely LD ... and Proud to Be!"
FAVORITE PART OF MY JOB
I love the power of individuals telling their personal stories. I am fortunate to be charged with amplifying the collective voices of the Eye to Eye community and beyond. Eye to Eye's key innovation is so simple and yet so powerful: the emotional connection made between a Mentor and Mentee changes the way each of them thinks about how they learn. They begin to "own their difference" and become their own best advocates — a necessary starting point for any movement. I am proud to be on the front lines of unlocking greatness in the 1 in 5 who learn differently.