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IN THE NEWS

LADY GAGA'S BORN THIS WAY FOUNDATION AND TONY BENNETT'S EXPLORING THE ARTS FEATURE FOUR EXCEPTIONAL NYC NONPROFITS AT UPCOMING CHEEK TO CHEEK TOUR STOPS

Eye to Eye, Little Kids Rock, Girl Be Heard, and Scenarios USA will be Highlighted for Their Extraordinary Work with Young People

New York, NY (June 17, 2015) – Born This Way Foundation and Exploring the Arts are excited to announce that Eye to Eye, Little Kids Rock, Girl Be Heard, and Scenarios USA will be featured at upcoming stops of Tony Bennett and Lady Gaga's Cheek to Cheek tour in New York on June 19th, 20th, 22nd, and 23rd, respectively. The initiative is part of a partnership between Born This Way Foundation and Exploring the Arts to highlight exceptional nonprofit organizations at Cheek to Cheek stops across the country. Organizations are chosen based on their demonstrated excellence in empowering young people to become compassionate, creative, and brave.

Eye to Eye, Little Kids Rock, Girl Be Heard, and Scenarios USA will be featured prominently at the shows including a location for their staff or volunteers to interact with the thousands of fans in attendance, increasing awareness of the services and programs their groups offer. Additionally, each organization will receive the proceeds from a pair of tickets to the show and a meet and greet with Tony Bennett and Lady Gaga that will be auctioned off by CharityBuzz at:

"Born This Way Foundation is thrilled to partner with Exploring the Arts to shine a light on the work these exceptional local organizations do for the young people they support. We share a mission to inspire and empower today's youth and the resources and services these groups are providing in their communities are critical to that goal," said Cynthia Germanotta, Co-Founder and President of Born This Way Foundation.

"Exploring the Arts and Born This Way Foundation were founded with the goal of touching the lives of young people and inspiring the next generation of artists and leaders. The local organizations we're featuring share this commitment, working hard every day to uplift young people in their areas," said Susan Benedetto, Co-Founder of Exploring the Arts.

This initiative reflects Born This Way Foundation's commitment to working with local and national allies – from GLSEN and YMCA to Youth Service America – to reach hundreds of thousands of young people directly. These relationships have enabled the organization to connect youth around the country with services and programing in their communities. Similarly, the partnership reflects Exploring the Arts' deep history of engaging local organizations to improve arts education in public high schools throughout New York City and Los Angeles.

Quotes from the Organizations:

"This unique partnership between Born This Way Foundation and Exploring the Arts is helping organizations like ours inspire youth inspire youth in New York and across the country," said David Flink, Co-Founder and CEO of Eye to Eye. "Eye to Eye seeks to empower all young leaders with LD / ADHD to share their stories to have their voices heard. Collectively working together, we amplify the voices of our community and foster acceptance of different thinkers, helping us move closer to our vision of a world in which people with LD / ADHD are fully accepted, valued, and respected – not just by society, but also by themselves, so that their unique strengths can be applied to whatever they encounter in life."

"Little Kids Rock is grateful to Born This Way Foundation and Exploring the Arts for their support of music education in our nation's public schools," says David Wish, CEO and Founder of Little Kids Rock. "It's up to the big people to stand up for kids' right to rock, and we are excited Born This Way Foundation and Exploring the Arts is making music a reality for so many kids!"

"Our community of performing artists stands on the shoulder of giants like Lady Gaga and Tony Bennett," says Jessica Greer Morris, Executive Director of Girl Be Heard. "Our theatre company provides a stage for youth to share their struggles – from body image to bullying – rise above adversity, and become brave, socially–conscious leaders who inspire audiences in schools, community centers, faith–based organizations, the United Nations and even the White House. It is an honor to be recognized by the pioneers of Born This Way and Exploring the Arts, Lady Gaga and Tony Bennett, whom we hope to make proud at Radio City Music Hall."

"Scenarios USA is honored to be a charity of choice for the Cheek to Cheek tour," says Maura Minsky, Executive Director of Scenarios USA. "The priorities of Born This Way Foundation and Exploring the Arts align with the Scenarios vision. Scenarios believes that all young people should live free of stigma, discrimination and violence allowing them to be accepted as their authentic selves. Scenarios embeds this vision in education and amplifies it through film."

About the Organizations:

Eye to Eye: With 50 chapters throughout the U.S., Eye to Eye is the only national mentoring movement that pairs kids labeled as "learning disabled" or LD / ADHD – or, as Co–Founder and Chief Empowerment Officer David Flink says, who "learn differently" – with similarly labeled college students as mentors. An art-based curriculum helps mentees build essential self–esteem and value their own unique minds and inspires them to advocate for their needs in the classroom. The mentoring movement affects everyone involved, creating a new understanding of learning differences and raising expectations of those who carry that label.www.eyetoeyenational.org

Little Kids Rock: Little Kids Rock is a national nonprofit that is dedicated to unlocking children's inner music makers by revitalizing music education in public schools. The organization partners with school districts to train public school teachers to run its innovative Modern Band curriculum and donates all of the accompanying instruments and resources necessary to teach popular music in a way that empowers students to experience instant achievement. Little Kids Rock started as a schoolteacher's vision to give his students access to music education while diminishing budgets for the arts made that more and more difficult to do. What began as a single after-school guitar class has since exploded into a national movement that is bringing free, weekly music lessons to nearly 200,000 public school children due to the efforts of more than 1,500 teachers in 29 cities nationwide. To date, Little Kids Rock has served over 400,000 students.www.littlekidsrock.org

Girl Be Heard: Girl Be Heard provides a safe space for girls to write, direct, and perform theatre productions under the guidance of professional directors, playwrights, actors, activists and intellectuals. Girl Be Heard's performances have received critical acclaim from The White House, The United Nations, the New Yorker, The New York Times, Huffington Post, Ebony Magazine, National Public Radio, and media outlets across the globe. Girl Be Heard mobilizes girls to create and perform cutting-edge, politically relevant theatre around targeted social justice issues based on their own experiences and the experiences of girls around the world. Through community-building programs, girls develop skills, confidence, and knowledge, as well as inspire audiences, to create a world where girls are empowered as leaders and change makers.girlbeheard.org

Scenarios USA: Scenarios believes that by valuing youth and their stories, we strengthen academic achievement, promote civic engagement and support young people in becoming engaged citizens and healthy individuals. The organization sponsors a youth writing contest, selects winning stories, and translates them into powerful short films. These videos then become part of the next Scenarios curriculum, amplifying the message for hundreds of thousands of other young people.scenariosusa.org

Born This Way Foundation: Led by Lady Gaga and her mother Cynthia Germanotta, BTWF was founded in 2011 to support the wellness of young people and empower them to create a kinder and braver world. BTWF achieves this by shining a light on real people, quality research and authentic partnerships. Working with more than 50 non-profit organizations, BTWF has connected more than over 150,000 young people with services and programing in their communities. BTWF has also partnered with the University of Nebraska-Lincoln, the National Council for Behavioral Health, and the National Association of School Psychologists to collect data from more than 2,500 young people. This research, presented before the American Psychological Association, improved our understanding of young people's views of mental-health services and delivery methods.bornthisway.foundation

Exploring the Arts: Founded in 1999 by Tony Bennett and Susan Benedetto, ETA's mission is to transform the lives of young people through arts education. ETA works collaboratively with 23 public high schools throughout New York City and Los Angeles to help them build high-quality, school-day arts programs and to provide additional, out-of-school arts opportunities for their students. Tony and Susan are the co-founders of Frank Sinatra School of the Arts, a public arts high school, located in Tony's hometown of Astoria, Queens.exploringthearts.org

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